Google-Certified Performance Marketer & Media Buyer · Karachi, Pakistan

I scale e-com brands
to 7 & 8 figures
via Meta & Google Ads.

Most brands waste 40–60% of their ad spend on campaigns that look good but don’t move revenue. As a hands-on media buyer and Google Ads expert, I bridge the gap between paid media and actual sales — with a data-backed, Sales-First approach that turns ad spend into a profit engine.

Shaikh Khannan — Performance Marketer & Media Buyer
Available for new clients
2 spots open this month
0CR+ PKR
Total Sales Generated
At Fawwaha Fragrances alone
0K+
Orders in a Single Month
Peak campaign performance
0+
Brands Scaled Successfully
Fragrance, fashion, lifestyle & more
0x+
Average ROAS
Return on ad spend
Shaikh Khannan — Performance Marketer & Media Buyer
About me

I’m not just a media buyer —
I’m a sales architect.

Hey! I’m Shaikh Khannan, a Google-Certified Performance Marketer and Media Buyer, 25, based in Karachi, Pakistan. As a freelance performance marketing consultant, I help e-commerce brands turn ad spend into profit through tailored strategies across Google Ads, Meta Ads, YouTube & TikTok.

Most agencies just look at clicks. I look at your profit margins. As a paid media specialist and Google Ads consultant, I bridge the gap between media buying and sales conversion — through expert tracking, creative direction, and a full-funnel approach that makes scaling predictable, not guesswork.

Fawwaha Fragrances — Performance Marketer (2024 – Present)
G-Commodities — Performance Marketer (2022 – 2024)
Proclamation Hub — Performance Marketer (2021 – 2022)
Meta AdsGoogle AdsTikTok AdsYouTube AdsCreative DirectionMeta CAPIGTM & Server-SideCRO & FunnelsData & Attribution
What I do

Three pillars that drive
predictable revenue.

Paid media management, Google Ads management services, and conversion rate optimization built for e-commerce and DTC growth.

Work With Me
Media Buying & PPC Management

As your dedicated media buyer and PPC specialist, I manage ad spend across Meta, TikTok, and Google using a full-funnel approach — including Google Ads for e-commerce and Meta Ads for e-commerce brands on Shopify. From cold prospecting to high-intent retargeting, I build scalable campaigns that don’t just reach people — they convert them into loyal customers. No more ‘guessing’ budgets; we scale based on data.

Meta AdsGoogle AdsTikTok AdsYouTube AdsPPC ManagementRetargeting
Creative Direction

In 2026, the creative is the new targeting. I provide the ‘hooks’ and scripts that stop the scroll and drive action. By analyzing market resonance, I ensure your brand visuals speak directly to your customer’s pain points — resulting in a significantly lower Customer Acquisition Cost (CAC).

Ad ScriptsHook WritingUGC DirectionMarket Resonance
Tracking, Attribution & CRO

If your data is wrong, your scaling is wrong. As a conversion rate optimization expert and ROAS optimization specialist, I set up the ‘brain’ of your marketing — integrating Meta Conversion API (CAPI), GTM, and Server-Side tracking. This ensures 100% attribution accuracy, allowing us to see exactly which ad brought the sale, even with iOS privacy restrictions.

Meta CAPIGTMServer-SideGA4iOS-Proof
Proof of work

Real dashboards. Real numbers.

Four featured case studies from brands I’ve personally scaled. Every number is verifiable.

PKR 30M+ in 90 Days E-commerce Store View Case Study →
Google & Meta · Multi-Channel · 90 Days
PKR 30M+ in 90 Days — 92% Net Sales Growth, PKR 600K+ in a single day
PKR 30.9M
Gross Sales (+49%)
8,218
Orders (+50%)
17.02%
Returning Customers
8-Figure E-commerce Scale 8-Figure Scale View Case Study →
Meta & Google · Full Year · 12 Months
8-Figure E-commerce Scale — PKR 91.1M Gross Revenue, 25,842 Total Orders
PKR 91.1M
Gross Sales
23,723
Orders Fulfilled
PKR 79M
Net Sales
PKR 60M Annual Net Revenue Annual Revenue Goal View Case Study →
Full-Funnel · LTV Engine · Annual
PKR 60M in Annual Net Revenue — 17,887 Orders Fulfilled at Strict Net Margin
PKR 67.7M
Gross Sales
PKR 60M
Net Sales Realized
17,887
Orders Fulfilled
Scaling Fragrance Brand to PKR 11.8M Fragrance Brand View Case Study →
Meta Ads · Full-Funnel · 30 Days
Scaling a Fragrance Brand to PKR 11.8M — 25% Recovered Attribution via CAPI
PKR 11.8M
Gross Sales
2,939
Orders Fulfilled
18.05%
Returning Customers
Social proof

What clients say.

Feedback from brands and founders I’ve had the privilege of working with.

Working with Shaikh has been fantastic. He listens, advises, and always goes the extra mile. His mastery of performance marketing and Facebook Ads is top-notch.

MM
Muhammad Muslim
CEO

Shaikh Khannan is smart, hardworking, and always finds solutions to complex problems. He delivers with honesty and dedication — exactly what you want in a marketing partner.

JJ
Jaddon John
Client

Shaikh doesn’t just run ads — he understands the full funnel. Our Meta ROAS improved significantly after he restructured our campaigns and fixed our tracking setup.

AK
Ahmed Khan
E-commerce Founder

We reduced our cost per lead by over 40% within the first month of working with Shaikh. His data-first approach and creative testing methodology truly sets him apart.

SR
Sara Rehman
Marketing Director
Background

Experience & education.

Work Experience
2024 – Now
Fawwaha Fragrances
Performance Marketer
2022 – 2024
G-Commodities
Performance Marketer
2021 – 2022
Proclamation Hub
Performance Marketer
Education
2019 – 2020
Institute of Business Administration
Karachi, Pakistan
2017 – 2019
S.M Arts and Commerce College
Karachi, Pakistan
2004 – 2005
Genius Academy
Karachi, Pakistan
Working Together

How I Work

Simple process. Real results. No fluff.

01

Book a Free Audit

Schedule a 30-minute call. I review your Meta or Google Ads account before we speak — so we get straight to insights, not introductions.

Schedule Now →
02

I Review Your Account

I dig into your campaigns, creatives, audience structure, and attribution. I identify exactly what’s wasting budget and what has scaling potential.

03

We Build a Growth Plan

You get a clear action plan — retainer, project, or one-off audit. No long-term lock-ins unless it makes sense. Results first, then commitments.

Get in Touch

Let’s Scale Your eCommerce Store

Have a project in mind? Reach out and let’s talk about how I can help grow your brand.

📍
Location

Karachi, Pakistan

✉️
🔗
Find Me Everywhere

links.khannan.com ↗

🟢
Availability

Open to new projects

Verified on Google
Shaikh Khannan – Performance Marketer
★★★★★ View on Google
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