Google-Certified Performance Marketer & Media Buyer · Karachi, Pakistan

I scale e-com brands
to 7 & 8 figures
via Meta & Google Ads.

Too many brands pour their budget into campaigns that look good in the dashboard but don’t move revenue. As a hands-on media buyer and Google Ads expert, I bridge the gap between paid media and actual sales — with a data-backed, Sales-First approach that turns ad spend into a profit engine.

Shaikh Khannan — Performance Marketer & Media Buyer
Available for new clients
2 spots open this month
12CR+ PKR
Total Sales Generated
At Fawwaha Fragrances alone
5K+
Orders in a Single Month
Peak campaign performance
20+
Brands Scaled Successfully
Fragrance, fashion, lifestyle & more
8x+
Average ROAS
Return on ad spend
Shaikh Khannan — Performance Marketer & Media Buyer
About me

I’m not just a media buyer —
I’m a sales architect.

Hey! I’m Shaikh Khannan, a Google-Certified Performance Marketer and Media Buyer, 25, based in Karachi, Pakistan. As a freelance performance marketing consultant, I help e-commerce brands turn ad spend into profit through tailored strategies across Google Ads, Meta Ads, YouTube & TikTok.

Most agencies just look at clicks. I look at your profit margins. As a paid media specialist and Google Ads consultant, I bridge the gap between media buying and sales conversion — through expert tracking, creative direction, and a full-funnel approach that makes scaling predictable, not guesswork.

Fawwaha Fragrances — Performance Marketer (2024 – Present)
G-Commodities — Performance Marketer (2022 – 2024)
Proclamation Hub — Performance Marketer (2021 – 2022)
Meta AdsGoogle AdsTikTok AdsYouTube AdsCreative DirectionMeta CAPIGTM & Server-SideCRO & FunnelsData & Attribution
What I do

Three pillars that drive
predictable revenue.

Paid media management, Google Ads management services, and conversion rate optimization built for e-commerce and DTC growth.

Work With Me
Media Buying & PPC Management

As your dedicated media buyer and PPC specialist, I manage ad spend across Meta, TikTok, and Google using a full-funnel approach — including Google Ads for e-commerce and Meta Ads for e-commerce brands on Shopify. From cold prospecting to high-intent retargeting, I build scalable campaigns that don’t just reach people — they convert them into loyal customers. No more ‘guessing’ budgets; we scale based on data.

Meta AdsGoogle AdsTikTok AdsYouTube AdsPPC ManagementRetargeting
Creative Direction

In 2026, the creative is the new targeting. I provide the ‘hooks’ and scripts that stop the scroll and drive action. By analyzing market resonance, I ensure your brand visuals speak directly to your customer’s pain points — resulting in a significantly lower Customer Acquisition Cost (CAC).

Ad ScriptsHook WritingUGC DirectionMarket Resonance
Tracking, Attribution & CRO

If your data is wrong, your scaling is wrong. As a conversion rate optimization expert and ROAS optimization specialist, I set up the ‘brain’ of your marketing — integrating Meta Conversion API (CAPI), GTM, and Server-Side tracking. This ensures 100% attribution accuracy, allowing us to see exactly which ad brought the sale, even with iOS privacy restrictions.

Meta CAPIGTMServer-SideGA4iOS-Proof
Proof of work

Real dashboards. Real numbers.

Four featured case studies from brands I’ve personally scaled. Every number is verifiable.

PKR 30M+ in 90 Days E-commerce Store View Case Study →
Google & Meta · Multi-Channel · 90 Days
PKR 30M+ in 90 Days — 92% Net Sales Growth, PKR 600K+ in a single day
PKR 30.9M
Gross Sales (+49%)
8,218
Orders (+50%)
17.02%
Returning Customers
8-Figure E-commerce Scale 8-Figure Scale View Case Study →
Meta & Google · Full Year · 12 Months
8-Figure E-commerce Scale — PKR 91.1M Gross Revenue, 25,842 Total Orders
PKR 91.1M
Gross Sales
23,723
Orders Fulfilled
PKR 79M
Net Sales
PKR 60M Annual Net Revenue Annual Revenue Goal View Case Study →
Full-Funnel · LTV Engine · Annual
PKR 60M in Annual Net Revenue — 17,887 Orders Fulfilled at Strict Net Margin
PKR 67.7M
Gross Sales
PKR 60M
Net Sales Realized
17,887
Orders Fulfilled
Scaling Fragrance Brand to PKR 11.8M Fragrance Brand View Case Study →
Meta Ads · Full-Funnel · 30 Days
Scaling a Fragrance Brand to PKR 11.8M — 25% Recovered Attribution via CAPI
PKR 11.8M
Gross Sales
2,939
Orders Fulfilled
18.05%
Returning Customers
Social proof

What clients say.

Feedback from brands and founders I’ve had the privilege of working with.

★★★★★

Working with Shaikh has been fantastic. He listens, advises, and always goes the extra mile. His mastery of performance marketing and Facebook Ads is top-notch.

MM
Muhammad Muslim
CEO
★★★★★

Shaikh Khannan is smart, hardworking, and always finds solutions to complex problems. He delivers with honesty and dedication — exactly what you want in a marketing partner.

JJ
Jaddon John
Client
★★★★★

Shaikh doesn’t just run ads — he understands the full funnel. Our Meta ROAS improved significantly after he restructured our campaigns and fixed our tracking setup.

AK
Ahmed Khan
E-commerce Founder
★★★★★

We reduced our cost per lead by over 40% within the first month of working with Shaikh. His data-first approach and creative testing methodology truly sets him apart.

SR
Sara Rehman
Marketing Director
Background

Experience & education.

Work Experience
2024 – Now
Fawwaha Fragrances
Performance Marketer
2022 – 2024
G-Commodities
Performance Marketer
2021 – 2022
Proclamation Hub
Performance Marketer
Education
2019 – 2020
Institute of Business Administration
Karachi, Pakistan
2017 – 2019
S.M Arts and Commerce College
Karachi, Pakistan
Working Together

How I Work

Simple process. Real results. No fluff.

01

Book a Free Audit

Schedule a 30-minute call. I review your Meta or Google Ads account before we speak — so we get straight to insights, not introductions.

Schedule Now →
→
02

I Review Your Account

I dig into your campaigns, creatives, audience structure, and attribution. I identify exactly what’s wasting budget and what has scaling potential.

→
03

We Build a Growth Plan

You get a clear action plan — retainer, project, or one-off audit. No long-term lock-ins unless it makes sense. Results first, then commitments.

Get in Touch

Let’s Scale Your eCommerce Store

Have a project in mind? Reach out and let’s talk about how I can help grow your brand.

📍
Location

Karachi, Pakistan

✉️
🔗
Find Me Everywhere

links.khannan.com ↗

🟢
Availability

Open to new clients · 2 spots open this month

Google Business Profile
Shaikh Khannan – Performance Marketer
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